Hand crafted excellence


Hand crafted excellence

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Rediscover an original texas terroir

Pheasant Ridge was started with a vineyard, planted by the Cox family after an intensive search of the High Plains for a site perfectly suited for growing French vinifera wine grapes – a terroir that would produce wines of bold flavor and character.  Fifteen aces were planted in 1978, at that time the largest all vinifera vineyard in Texas.


An Obsession with Quality

Estate Grown

Most Pheasant Ridge wines are produced from grapes we grow ourselves. Since our founding in 1982, we've used 100% Texas Fruit.

Picked by hand       

All grapes are harvested by hand. This ensures only grapes worthy of our label are selected.

aged to perfection

We have one method for determining when to bottle our wines: the palate of the Winemaker. Others age to  a schedule, we age to perfection.

Pheasant Ridge Wine Club

Next Wine Club Pickup Day will be announced soon!

Don't forget to sign up if you haven't already! Clubs start at just $50 a quarter.

Upcoming Events

Upcoming Events

Arbor Nights Summer Concert Series


It's time for our famous Arbor Nights Summer Concert Series!

Join us as we slip into the weekend with Live Music, Food trucks, Lubbock Grown Wine, and a gorgeous West Texas Sunset! Friday Nights listed 7-10pm!

Currently postponed due to Covid-19

We can’t wait to start our Arbor Nights Summer Concert Series again! However, for the safety of our staff and guests, we’re delaying restarting the event until later this fall.


Q: Can I bring my own alcohol?

A: No.  We operate under a TABC (Texas Alcoholic Beverage Commission) winery permit.  Under TABC law NO OUTSIDE ALCOHOL is allowed on Pheasant Ridge property.

We are a family owned winery, and provide entertainment with no cover charge. We do this because we’re excited to share our vineyards, views, and wines with you. In return, we deeply appreciate your support and humbly ask that you only consume our wines on our property.

Liquor is strictly prohibited at all times. You’ll be asked to leave immediately, and we reserve the right to disallow you from Arbor Nights.

Q: Are Dogs allowed?

A: Dogs are allowed so long as they are:

  • Leashed at all times (leash can not be tied to chair, it remains on your hand)

  • Quiet (no barking, though we enforce this rule for humans as well). Other dogs will be there too. If your dog barks at dogs… maybe they’d be better suited to a night in

  • We reserve the right to ask any dog/guest to leave our property at any time

Paella at Arbor Night 2018

Paella at Arbor Night 2018


Who we are

Who we are

Bobby cox

 Winemaker / VINTNER / founder

Bobby Cox has been cultivating Texas vineyards since 1973. Following graduation from Texas Tech, Bobby and Jennifer Cox traveled the wine growing regions of France and the United States. In 1978, they returned to Lubbock and planted the first 15 acres of Pheasant Ridge.

The winery was founded in 1982. One year later, Bobby Cox produced a wine that would change history. In 1986, Bobby Cox's 1983 Pheasant Ridge Cabernet Sauvignon won Gold in the San Francisco International Wine Competition.

Today, Pheasant Ridge is back under the ownership of founders Bobby and Jennifer Cox. Pheasant Ridge has won over 200 medals in its 34 years of operation. It stands as the 7th oldest winery in the state, and 1 of approximately 4 100% Estate Wineries in Texas.